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Promotional Cultures

The Rise and Spread of Advertising, Public Relations, Marketing and Branding

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Bibliografische Daten
ISBN/EAN: 9780745639833
Sprache: Englisch
Umfang: 216 S.
Auflage: 1. Auflage 2013
Einband: kartoniertes Buch

Beschreibung

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.